4.4 Share of sales from new or improved products

One way of judging the success of innovation is to look at the revenue generated by new or improved products.

How does the UK perform?

The Community Innovation Survey shows UK manufacturers are in the bottom half of the EU league in terms of the revenue they earn from new or improved products.  Only a quarter of turnover is derived from new and improved products compared with an EU average of a third. (Chart 4.4).